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Golden Age of Illustration This Week at LiveAuctionTalk.com
LiveAuctionTalk.com founder Rosemary McKittrick covers art, antique and collectible sales weekly in her column. Visit the site. Sign up for a free weekly subscription.
SANTE FE, NM, May 06, 2011 /Magazines PR News/ -- Beautiful women waving glasses of beer are always in season. That's why you see so many of them on vintage advertising posters today. Angelic children, animals, trains, and automobiles rank right up there too.
How do you make your particular brand of brewsky seem superior to the other guys?
Advertising.
Advertising has played a huge role in defining America as a society of beer drinkers as well as consumers.
Will Rogers wasn't far off when he said, "Advertising is the art of convincing people to spend money they don't have for something they don't need."
The most desirable vintage posters and signs today combine graphics, colors and wording to pack the ultimate punch. Collectors judge potential pieces by how tastefully the product is promoted.
Recognized poster artists and graphic designers will always command the most interest. Names like Alphonse Mucha, Toulouse-Lautrec, Otto Baumberger, and Edward Penfield are a few examples.
On Jan 8, Morphy Auctions in Denver, Pa., featured a selection of vintage advertising signs and posters in its auction. A cardboard sign promoting the New Lebanon Brewing Company picturing a lady holding fan; sold in the auction for $3,163.
Read the full story at http://www.LiveAuctionTalk.com
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LiveAuctionTalk.com is devoted to the rare, weird and wonderful objects people love to collect.
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Rosemary has provided auction coverage and analysis on thousands-and-thousands of antiques and collectibles sold since the column started 16-years ago. She includes auction sale results to give readers a feel for what their treasures are worth because the power of auctions is simple.
When the bidding stops and the hammer falls, the value of an item is set. The buyer, not the seller, sets the price, and this simple distinction cuts through all the chitchat about what art, antiques and collectibles are really worth. The emphasis is on today's values, not yesterday's wishful thinking.
Each week another new article is posted featuring a particular area of collecting.
• Every article showcases an auction item and how it fits into the big picture.
• A compelling, historical context is provided for the treasures people collect.
• Collecting tips are offered.
• Current "prices realized" are listed.
Rosemary is the co-author of The Official Price Guide to Fine Art published by Random House and received her training in the trenches working as a professional appraiser and weekly columnist.
Contact:
Rosemary McKittrick
info@LiveAuctionTalk.com
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