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Profitable Publishing on Recycled Paper: Magazine Publishers Discover Going Green is a Smart Business Decision
For dozens of publishers, going green has proved to be an easy and cost effective method for brand building and attracting new readers. By appealing to green consumers, recycled paper magazines have retail and advertising advantages.
DENVER, CO, September 22, 2011 /Magazines PR News/ -- Even during a down economy, magazines printed on recycled paper have increased their newsstand sales by over 100%, grown their store count, added advertising revenue, and built greater affinity with their readers.
The Retail Advantage: Newsstand promotions that highlight a magazine's commitment to recycled paper are a proven method of increasing retail sales. By participating in the Better Paper Project's in-store promotions, sales of Tricycle increased by 114%, sales of Modern Dog increased by 56% and sales of Whole Living shot up by 45%. Such results are significant at a time when 98% of US wholesalers/distributors reported magazine unit sales declining rapidly in recent years.
The Advertising Advantage: Some companies, including Aveda, prioritize advertising in magazines that use recycled paper. By printing on eco-paper, several Ogden Publications found that they attracted new advertising dollars from Aveda and other companies with sustainable advertising policies.
Ethical Consumerism: Studies show sixty percent of consumers globally want to buy from environmentally responsible companies and are willing to spend more on green products. Robyn Lawrence, the Editor-at-Large of Mother Earth News, Natural Home and Herb Companion said, "Our sales team tells me that consumers at trade shows notice we use recycled paper and give us very positive feedback on that. Our readers look for that recycled symbol."
Green America is the nation's leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America's green economy programs encourage corporate responsibility, tackle climate change, build fair trading systems, advance healthy, local communities, and provide green purchasing and investing information for families and businesses. Green America's Better Paper Project is creating a greener magazine industry in the US and has assisted over 150 publishers in selecting environmentally responsible papers for their magazines. For more information, visit www.greenamerica.org and www.betterpaper.org.
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Press Release Contact Information:
Sophie Glass
Green America Better Paper Proje
Project Organizer
1536 Wynkoop
Denver, CO
USA 80202
Voice: 202.872.5333
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